The hottest FAW Xichai has a strong development tr

FAW Xichai has a strong development trend, achieving double half with high quality

FAW Xichai has a strong development trend, achieving double half with high quality

China Construction machinery information

it was learned from the fifth (expanded) meeting of the 16th CPC Committee and the first workers' Congress in 2014 held by FAW Xichai on June 25 that since this year, Xichai has been calm and decisive in the fierce market competition, and its product market sales have stepped out of a strong trend, We have fully completed various business indicators and achieved more than half of the double goals with high quality

in the first half of the year, Xichai worked hard with the spirit of being determined to win, expanded the new space for the development of its own business, accelerated the release of its production capacity advantage, smoothly started product upgrading, significantly improved the efficiency of the factory, and continued to maintain its leading position in the industry. Judging from the completion of the main technical and economic indicators in the first half of the year, the profit growth of Xichai in the first half of the year was much larger than the sales growth, which marked a new breakthrough in the structural transformation of Xichai and new results in improving quality and efficiency. It is mainly reflected in three aspects. First, the market structure is further optimized. The proportion of FAW market has reached 37.2%, an increase of 2 percentage points year-on-year; The proportion of non Road market reached 15.8%, an increase of 0.3 percentage points year on year. Second, the product structure was further optimized. The proportion of six cylinder engines increased by 0.7%, and different brands and models have different product functions. Among them, the sales volume of Aowei products increased by 7000, and the sales volume of national fourth engine exceeded 20000

in the first half of the year, Xichai gathered strength, and the Aowei brand was unique in the adverse circumstances. The sales volume was close to 60000 units, accounting for 32% of the total sales volume. In particular, Aowei 11 liter engine has become the main power of J6, the product with the greatest highlight, and its market share has maintained a leading position in China. In the satisfaction survey, Aowei 11L ranked first in China, truly realizing the requirement of "driving vehicle sales with engine brand" put forward by the leaders of FAW Group, and becoming the mainstay of independent brands in the domestic heavy truck market to compete with international brands

while striving for the volume in the main market, Xichai is also actively developing the social market. In the first half of the year, Xichai HENGWEI brand reshaped its image. By implementing a new brand marketing strategy in the China truck market, it reshaped the image of HENGWEI products with four valve 4/6dld, targeted the mainstream manufacturers in the industry, and quickly formed a batch of supporting products on popular models. The market sales increased month by month, forming a good market reputation, which laid a foundation for the improvement of HENGWEI brand image. In the supporting market of Kangwei machine, Xichai focuses on new fields, new markets and new products, strengthens brand marketing and expands the influence of the brand. It not only sells well in the domestic market, but also supports vehicle manufacturers to export in large quantities overseas, expanding the influence of Kangwei brand in the international market

the hot market demand has stimulated the enthusiasm of Xichai people to do their own products well. In the first half of the year, Xichai continued to be realistic and innovative in technology and management, firmly maintained the high-end quality of products, conscientiously implemented the new requirements of "changing ideas, breaking conventions, and grasping quality with an iron hand", adhered to the quality objectives, broke through management difficulties, and fully promoted the quality leadership strategy by focusing on the "five improvements", and seriously implemented the new requirements of "changing ideas, breaking through conventions, and striving to promote the quality leadership strategy", By doing a good job in the production and quality monitoring links, the continuous improvement of the quality of physical products is ensured. Especially in the construction of quality traceability system, QR code is extended from key parts to accessories and complete machines

those who are steady will go far. Improve the technological innovation ability around the five technology platforms of "energy conservation, emission reduction, reliability and durability need calibration level; pointer jitter after preloading, safety and comfort, electronic intelligence, new processes and new materials". In the first half of the year, Xichai completed the development of L, m and N special natural gas engines with the same construction process as the polystyrene board system in natural gas products; In terms of off-road products, it has achieved a breakthrough of high-end models in the off-road field