Analysis on the offensive and defensive war of spe

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When digital encounters printing: an analysis of the offensive and defensive war of special printing

since the 1990s, a remarkable feature in the field of special printing is the maturity of digital technology, and began to compete with traditional technology in the market. Among them, the most representative is the impact of digital inkjet technology on the traditional web printing market. Just take the large format advertising market as an example. A few years ago, the traditional printing technology was still a well deserved protagonist. Now, digital inkjet printing has fully established its dominant position. If printing manufacturers do not completely quit in this field, at least they are gradually fading out. At the Asia Pacific printing exhibition held not long ago, some experts who had actively written and talked about the dominant position of large-scale advertising technology in India also frankly said that "the original estimate was too optimistic". So, how big is the impact scope of this digitalization, and what far-reaching impact will it have on the Indian market? Will the printing technology with a history of more than 2000 years eventually die out? As the inventor of ancient silk printing, how can we not pay special attention to it

The year 2003 is a memorable year for digital printers all over the world, because it means that they have successfully entered the large format advertising market for a full 10 years. "After biting hard in this field", what other Indian fields will they attack? Web, headquartered in the United States, is the world's most famous consulting organization engaged in digital printing planning, training and market research. Not long ago, the company issued a research report on this issue, which shows that the following three markets will be seriously affected by digital inkjet technology in the future

flatten the image market

the image market, especially the outdoor advertising market, was once the main application field of printing technology, which strongly supported the development and progress of this technology. Modern printing technology came onto the stage under the background of the prosperity of outdoor advertising in the United States. Japanese post printing manufacturers also developed and expanded with the pursuit of large-scale advertising logos by large companies in the 1970s. In China, together with the packaging market, it has become the two pillars of the rapid growth of the printing industry, achieving well-known enterprises in the industry such as Kaishun and Xijing. In particular, Xijing company has completed the leap from a small workshop to a modern company by relying on the rise of the bus body advertising market since the 1990s. Within a few years, its assets have rapidly increased from more than 100000 yuan to tens of millions of yuan. However, all this has become a thing of the past. According to the research report, although the global outdoor advertising market share is still increasing at a rate of 15% every year, the number of printers is declining year by year

the situation of China's market is not roughly synchronized with the world. Kaishun's scenery has no longer become the consensus of the industry, and Xijing has completely withdrawn from the car body advertising market on which it made its fortune. It is predicted that in the next few years, digital inkjet will rank first in the output value and second in the output. However, the application of plastic machinery cannot be satisfied in our daily life

invasion of the decoration market

the decoration market has always been the world of the traditional printing market because the inkjet printer could not replicate on the hard carrier in the past. But in recent years, with the appearance of universal inkjet technology, this field also began to face the hidden worry of the invasion of digital technology. Recently, the entry of Spanish mero inkjet machine into China is a remarkable sign. This model can print on glass, metal, wood and other substrates like the printing technology. In addition to the left-right action, its nozzle can also move up and down and back and forth according to the content of the image, and it can easily spray decorative patterns on the surface of the building. In terms of color, the working principle of one-time imaging of four-color ink also reduces the trouble of four-time chromatic registration of traditional printing technology. Therefore, in the long run, the impact of digital strike painting on the building materials and decoration market will be very serious

attack the industrial market

the Indian market in the field of electronic industry is called the safest fortress by insiders, but now this fortress is also facing the fate of being conquered, and the safe harbor is no longer safe. The reason for this trend is that the electronic communication industry will develop towards higher density and lighter systems. When printing manufacturers make 40um dots with great effort, the digital inkjet system can easily print 1um dots, which undoubtedly makes it more suitable for the needs of more miniaturization of current electronic products. At present, in Silicon Valley, many manufacturers have begun to use inkjet machines to manufacture solder joints and marking symbols on thin silicon wafers

digital achievement printing

since the impact of digital technology on the traditional printing market is so serious, will this technology disappear from the printing world? There are two diametrically opposed and tit for tat views in the industry. One is composed of print supporters, who laugh at the slow and expensive speed of digital printing, which can not meet the quality requirements of traditional prints at a reasonable price. The other is digital believers, who claim that printing will soon be replaced by digital inkjet. Which is right or wrong? Songyuzhe, chairman of the China Printing Association, believes that digital technology is not a tiger, but a good teacher. Traditional printing technology is benefiting from the development of digital technology. Song Yuzhe said that with the development of inkjet technology, suitable printing media has become more extensive, and some traditional printing markets are doomed to be lost. But it is also under the stimulation of this competition that the printing industry began to expand to some higher-end fields, and new markets continue to emerge. For example, the printing of embedded multilayer circuit board can greatly reduce the number of solder joints of electronic components, reduce the burden of packaging, reduce the amount of rework, and reduce the comprehensive cost of electronic products. In addition, relying on the printing of plasma layer on LCD and plasma TV, these high value-added markets are becoming more and more popular with the development of IT industry. It can be said that what the printing industry has gained is far greater than what it has lost. In addition, the development of digital inkjet technology also directly provides support for the upgrading of traditional printing technology. At the 2003 Asia Pacific printing exhibition, a digital inkjet machine attracted many Indians to stop and watch. This is the famous printing process made by Swiss roeden company. Its working principle is to use digital printing technology to directly produce plates for silk printing, which not only saves the trouble of plate making and printing in the traditional process, but also saves working time, and the effect of products is much better than the traditional process. Although the price of this machine is still relatively high, according to the company, 10% of its global share is purchased by Chinese customers. In short, song Yuzhe believes that the printing process will be replaced by digital technology if it does not constantly expand the field of cooperation, but it will quietly change. In this process, those enterprises that lack modern management concepts and innovative spirit will withdraw from the historical stage with the disappearance of the low-end market, leaving behind those enterprises with strong technical strength, vision and ambition. Ten years later, China's printing industry will certainly present a new situation

reprinted from: Shenzhen printing

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